广东11选5

东莞市智信包装制品有限公司专业皮盒厂家

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浈工夫茶叶盒


客户背景 CLIENT

广东11选5 GUANGDONGZHENGONGFUNONGYESHENGTAIKEJIYOUXIANGONGSISHI2012NIANCHUANGLIYUGUANGDONGYINGDEDECHAYEPINPAI,JIYINGDEHONGCHAZHIZHONGZHI、JIAGONG、YANFA、XIAOSHOUYUYITI。PINPAILINIANSHIYAOZUOHONGCHAZHONGDE“GONGFUCHA”,ZUODAZHONGDOUNENGHEDEQIDEHAOHONGCHA。


痛点描述 PROBLEM

广东11选5 DANGQIANZHENGONGFUZHENGCHUYUPINPAISHANGSHENGQI,ERQIPINPAIWENHUAHECHANPINBAOZHUANGXINGXIANGWUFAYUZHIPIPEI,WUFAYUJINGPINXINGCHENGCHAYIHUA,GENWUFAZAISHICHANGSHANGTUOYINGERCHU。YINCI,PINPAITIXISHENGJI、PINPAIXINGXIANGSHEJI、CHANPINBAOZHUANGTISHENGSHIZHENGONGFUPINPAIJIXUJIEJUEDESANDAWENTI


解决方案 SOLUTION

ZHIXINXIANGMUZUTONGGUODUICHAYEPINPAIDEFENXI,ZHENDUIZHENGONGFUPINPAIXIANZHUANG,JICHULERUXIAJIEJUEFANGAN

1、品牌文化的差异化构建:跳出传统茶品牌讲故事说历史的套路,从浈工夫“现代农业,科学制茶”的经验理念中去提炼时代精神
2、品牌形象彰显生态时尚:将浈工夫LOGO设计为充满青春活力自信的青壮年茶农形象。
广东11选5 3、产品包装提升系列感档次感:将原本凌乱无品牌系列识别的包装形象打破,提炼品牌核心主图,进行色彩管理,形成系列化、专属包装




效果反馈 EFFEC

YOUZHIXINXIANGMUZUDUIZHENGONGFUPINPAIJIBAOZHUANGSHENGJIWANCHENGSHANGSHIHOU,WULUNSHIZAIKEHUDUANHAISHISHICHANGDUANDOUDEDAOJIGAOSHENGYU,BANGZHUZHENGONGFUPINPAIZAIYINGDEQUYUSHICHANGKUAISUCHENGWEILINGXIANPINPAI。TONGGUOBENCIHEZUO,ZHENGONGFUYUZHIXINYEDACHENGLEZHANLVEXINGZHANGQIHEZUOHUOBAN。





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